Taipei Cycle Show 2024 Email Study
DMARC stands for Domain-based Message Authentication, Reporting & Conformance. It’s an email authentication protocol that plays a crucial role in combating email spoofing and protecting both senders and recipients. Let’s break it down further:
DMARC: Protecting Your Emails and Brand
What does DMARC do?
- Stops email spoofing: DMARC helps prevent bad actors from forging your email address and sending out emails that appear to come from you. This protects your brand reputation and prevents recipients from falling victim to phishing scams.
- Improves email deliverability: By ensuring your emails are legitimate, DMARC helps them land in inboxes rather than spam folders. This is key for businesses sending important communication through email.
- Provides visibility: DMARC allows you to see how your emails are being handled by email servers, even if they fail authentication checks. This valuable information helps you identify potential security weaknesses and improve your email security posture.
Benefits of using DMARC:
- Enhanced security: Reduces the risk of phishing attacks and protects your brand from misuse.
- Improved email deliverability: Ensures your legitimate emails reach recipients’ inboxes.
- Increased trust: Builds trust with recipients by providing clear information about authorized senders.
- Better visibility: Offers insight into email authentication failures, allowing for proactive security measures.
Why is DMARC important for the cycling industry?
In today’s digital world, email remains a crucial communication channel. However, it’s vulnerable to malicious activity like email spoofing. DMARC provides an essential layer of security and control, protecting both organizations and individuals from the dangers of spoofing and improving the overall email ecosystem.
Overall, DMARC is a simple yet powerful tool that can significantly enhance your email security and reliability. It’s increasingly becoming an industry standard for businesses and individuals alike.
What’s the DMARC status for the Taipei Cycle Show Exhibitors ?
It appears from a cycling blog study that only 26% of the exhibitors registered for the Taipei Cycle Show have adapted to the DMARC mandate set by Yahoo, Gmail and other major mail service providers.
This statistic is based on the date of publishing this article (i.e. one week before the 2024 Taipei Cycle Show kick-off). You’ll find here the complete list of 2024 Taipei cycle show Exhibitors.
what is the impact of not having DMARC set-up?
The absence of DMARC can have several negative impacts, potentially causing harm to both the sender’s organization and the recipient. Here are some key consequences:
Increased Risk of Phishing Attacks:
- Without DMARC, malicious actors can easily spoof your organization’s email address to send phishing emails. These emails appear legitimate, tricking recipients into sharing sensitive information or clicking malicious links. This can lead to financial losses, data breaches, and reputational damage for your organization.
Decreased Email Deliverability:
- Email servers might struggle to verify the legitimacy of emails without DMARC authentication. This can lead to messages from your organization being delivered to spam folders or even rejected altogether, hindering legitimate communication.
Reduced Visibility into Email Activity:
- DMARC provides valuable insights into email authentication failures. Without DMARC, you lose this visibility, making it difficult to identify potential security vulnerabilities and take corrective actions.
Loss of Brand Reputation:
- If your organization falls victim to email spoofing attacks, your brand reputation can suffer. Recipients might lose trust in your organization’s ability to protect sensitive information.
Potential Compliance Issues:
- Some regulations and industry standards might require organizations to implement DMARC. Failure to comply can put organizations at risk of penalties or reputational damage.
In summary, not having DMARC set up creates several vulnerabilities, making your organization and recipients more susceptible to phishing attacks, email deliverability issues, and damage to brand reputation. Implementing DMARC is a crucial step towards robust email security and building trust in the digital space.
Teachings from this DMARC study
EOM in the cycling industry lack awareness on the impact of email health and deliverability capacity. Although most of them are not mass mailer actors they lack of Marketing & Sales savviness as they rely too much on B2B historical interactions. They surely leave a competitive edge to other players who took action on email deliverability earlier.
DMARC/SPF/DKIM configuration is a must for all professional business (cycling industry or not) and it is a quick affordable (USD 300 to USD 500) fix done by professionals such as SDVA-DIGITAL.
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