Red Bull To Rock Cycling Competition Scene

Bora-Hansgrohe’s sport director Bernard Eisel is thrilled about the partnership with Red Bull, the energy drink giant that is set to become the team’s main sponsor.

∘ Red Bull’s Entry to Bora-Hansgrohe is a Game-Changer for Cycling
∘ Bora-Hansgrohe‘s’ Main sponsors

Red Bull’s Entry to Bora-Hansgrohe is a Game-Changer for Cycling

Eisel believes that Red Bull’s presence will boost cycling’s popularity and attract more big brands to the sport.

Red Bull To join Bora-Hansgrohe

• A Big Step Up: Eisel told Velo that Red Bull is a global icon that will elevate cycling to a new level. “It’s just that brand name. It’s like Coca-Cola, it’s Red Bull. Just having that level is huge for cycling,” he said.
• A Shopping List: With Red Bull’s backing, Bora-Hansgrohe will have more resources to sign top riders and compete for the biggest races. Eisel joked that the team will be linked to every rider who drinks a Red Bull, but he also said that the team is waiting for the deal to be finalized before making any moves.
• A Promising Future: Eisel is looking forward to working with Red Bull, which has been supporting the team’s development program and some of its riders, such as Primož Roglič, the team’s star signing for 2024. Eisel said that Roglič is a leader who will inspire the whole team and challenge for the Tour de France title. “When you look at that roster, everyone knows we can expect big things,” he said.

Bora-Hansgrohe‘s’ Main sponsors

• Bora: A German manufacturer of extractor hoods and cooktops. Their logo is prominently featured on the team’s jerseys and bikes.
• Hansgrohe: A German manufacturer of bathroom fittings, such as showers, faucets, and waste systems. Their logo is also displayed on the team’s kit.

In addition to these two main sponsors, the team has a number of other partners and suppliers, including:

• Specialized: Provides the team’s bikes.
• Sportful: Provides the team’s kit.
• Puma: Provides the team’s shoes.
• Dynamic Bike Care: Provides the team with bike maintenance products.
• Retül: Provides the team with bike fitting services.
• Roval: Provides the team with wheels.
• Spinazze: Provides the team with nutrition products.

These sponsors and suppliers play an important role in supporting the team and helping them to achieve success. The Bora-Hansgrohe Cycling Team is one of the most successful teams in professional cycling, and their sponsors are a big part of their success.