Israel Premier Tech Revamps Kit for 10th Year with Bold New Blues
The Israel — Premier Tech cycling team has partnered with French brand Ekoï for a second year, and they’ve just revealed their fresh kit for the 2024 season. While the mainstays of blue and white, reflecting the Israeli flag, remain, the team is ditching the pink-orange accents for a slightly darker approach.
Gone are the vibrant pops of coral that punctuated the 2023 design. Instead, the 2024 jersey embraces a subtler blend of blues and whites, with darker navy tones appearing on the sleeves and shoulders. The overall effect is a more subdued yet sophisticated look, retaining the team’s national identity while offering a touch of elegance.
Israel — Premier Tech keeps Ekoï as kit sponsor for 2024
Ekoï, known for its high-performance cycling apparel, has ensured the new kit prioritizes both comfort and aerodynamic efficiency. The breathable fabrics and strategic paneling will keep riders cool and comfortable during grueling races, while the streamlined design minimizes drag for optimal speed.
While the full kit, including bib shorts and socks, hasn’t been unveiled yet, the glimpses offered of the jersey suggest a sleek and stylish evolution for the Israel — Premier Tech team. As they gear up for the 2024 season, they’ll be sporting a kit that embodies both national pride and cutting-edge cycling technology.
To be remembered:
- Israel — Premier Tech keeps Ekoï as kit sponsor for 2024.
- New jersey ditches pink-orange accents for a darker, subtler blue and white scheme.
- Ekoï prioritizes comfort and aerodynamics in the new design.
- Full kit with bib shorts and socks not yet revealed.
Israel-Premier Tech to Pull Out of Women’s Cycling in 2024
Bad News for Women’s Cycling:
- Israel-Premier Tech will no longer sponsor a women’s cycling team as of 2024.
- The team, currently known as Israel-Premier Tech Roland, will be left without a title sponsor.
- This decision comes after two seasons of partnership between Israel-Premier Tech and the women’s team.
